Bored by the lack of diversity among Sweden's most popular teas in the early 80s, Vernon Mauris decided to experiment with his own blends. After a long and tiring day at work, he sat in the office one Sunday evening trying to find the right mix. But he didn't seem to have much luck when he accidentally dropped about a kilo of tea leaves on the floor. Upset and ready for the day, he went home and left the pile as it was.
The next morning, one of his employees asked what to do with the leaves on the floor and Vernon said they could be thrown away. However, the employee thought it was a waste to throw away such fine tea that had traveled from the other side of the world and kept what had not come into direct contact with the floor to brew and drink with colleagues.
The drink turned out to be delicious! A cup was also brewed for Vernon who immediately took a liking to the taste and wondered what the mixture was. When he heard that it was his lost ingredients from the night before, he was amazed and immediately began to recreate the mix of tea leaves which was later packaged and sold under the name ""The Mistake Mixture".
A couple of months later, the local festival Hornsgatans Dag was to be held. A journalist went around the street and asked the many galleries and shops what they would be showing or offering during the festival day. Vernon, surprised and unprepared, spontaneously replied that “we will be selling a special blend”. What is it called, the journalist wondered? “Hmm…
The Mistake Mixture was immediately renamed in homage to Södermalm and became a celebrity in the local newspaper. Once the festival began, the mysterious mixture quickly became so popular that it sold out before the day was over.
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In addition to the Golden Blends that have become customer favorites and mainstays of the product range, developing new and exciting blends for individual corporate customers is one of the company's most sought-after services.
